* Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
* We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
* We will only retain personal information as long as necessary for the fulfillment of those purposes.
* We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
* Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
* We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
* We will make readily available to customers information about our policies and practices relating to the management of personal information.
* We will never give, rent, or sell your personal information, including email address, to any third pary without your express permission.
* When you use any ABetterWay Interactive service, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. This data may be shared with third parties to satisfy any applicable law, regulation, legal process or enforceable governmental request.
* When you send email or other communication to any ABetterWay Interactive service, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
* ABetterWay Interactive may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our service, customized content and advertising.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.